Monday, April 21, 2008

Coordinate with other speakers so you don’t duplicate content

Rick Altman, who runs PowerPoint Live (click here for details), and I have been corresponding about my proposed session at this year’s conference. He wants to make sure that we don’t duplicate content so that the attendees get the most from their investment of time. I wish some corporate presenters would take the same care. At a recent set of presentations by executives from the same organization, the most senior person used some of the exact same slides that the person before him used and some from another presenter. Since this company was organizing all the presentations, couldn’t they spend 15 minutes to make sure that the audience would not be sitting there saying “been there, done that.” If you are organizing a group of presenters, please take the care that Rick Altman does and focus on making the audience’s experience the best it can be.


Blogger Rick A. said...

I appreciate Dave holding me up as a standard bearer, here. I find the process to be equal parts art and black magic. Across a four-day user conference, you want a good balance of topics, and yes, you don't want two speakers preaching identical messages.

Yet, how do you develop a theme? How do you create a sentiment or a body of thought from an otherwise nebulous event? You do it through repitition. You hammer home a few key points. When Dave Paradi, Jim Endicott, and Nancy Duarte all agree on a particular point, you know it must be important and relevant.

You can't really plan for this, and at the same time, there is always the risk that two authorities will look a the same set of data and reach diamterically opposite conclusions! We make sure that everyone has different stories to tell and then we hope that those stories interweave and find common threads.

Or something like I said, a lot of black magic...

Rick Altman
PowerPoint Live

11:55 AM  

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