What does that say?

We were driving to Michigan last week and as we were going along the highway, my wife was looking at this one billboard for a while as we approached it. Finally she asked me, "What does that say?" See, the company who created the billboard chose a fancy looking almost script-like font for their name. But while it probably looked really neat as a proof, when you are travelling on a highway and have 1.5 seconds to figure it out, you have no hope. It's the same with our slides. We want our audiences to glance at the slide and return their focus to the presenter, all within a couple of seconds. If we choose fonts that are hard to read or are too small, our audience is left confused or they spend so much time trying to figure out what's on our slide that they don't hear what we say. When selecting fonts for your slides, pick easy to read fonts like Arial, and make them big enough to see.