Oratory & Obama
So how do we extend these ideas to the world where we are not the top leader of a nation or a company, but we have a presentation that is important to us and the people in the audience? I suggest you focus on Marianne’s observation about great communicators being audience focused. One of the steps I always cover when talking about the structure of your presentation is doing a full audience analysis. Only after you understand their situation can you decide what you need to say. Secondly, prepare your visuals so they have context for your audience, meaning that the audience will understand them because the visual is familiar.
Remember that the presentation is about the audience, not about the presenter.