Does great content trump poor visuals?
He shared that he had been presenting this work at other institutions and had received great feedback from other experts in the field who recognized the usefulness of the conclusions he had come to. They saw his work as significant in the field.
So I was left wondering whether great content trumps the poor use of visuals? I'm not sure I have the answer, but here's what I was thinking. I know that fancy visuals can't save poor content. No matter how flashy your slides are, the audience won't leave excited if your message lacks substance. But I am not sure it works the other way around.
If your content is great but presented with lacklustre visuals, the audience will still leave enlightened. They just may not be as informed or inspired as if you had also used great visuals to drive home your points.
That's why I start almost every presentation by talking about the importance of properly structuring your message before you even consider your slides. Without a good structure, making sure that you have points that move your audience from where they are now to where you want them to be, the rest doesn't matter.
Next time you start to develop a presentation, don't sit down at your computer. Go to a quiet place with a pen and paper and allow yourself the time to concentrate on your desired outcome and the best way to achieve it. Only after you've got great content should you look to create persuasive visuals.
That's my answer to the question, what do you think?